2012 Jeep Rubicon Call Of Duty

View full sizeChrysler Leading the advertising campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition SUV is the broadcast commercial, titled ''Any World.''

Chrysler Group LLC is taking its Jeep partnership with video game publisher Activision to a whole new level with "Call of Duty: Modern Warfare 3," according to officials.

In preparation for the game's midnight release, the Auburn Hills-based automaker Monday launched a "groundbreaking campaign for the 2012 Wrangler Call of Duty: MW3 Special Edition."

"This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing 'Call of Duty: Modern Warfare 3' and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition," said Olivier Francois, Chrysler chief marketing officer.

The campaign dubs the Wrangler as, "The toughest vehicle in the world. Any world." Ads will introduce the new tagline, as well as the soon-to-be released special edition version of the brand's popular vehicle.

Sneak Peek: 2012 Jeep Wrangler Call of Duty: MW3 Special Edition

The special edition Wrangler (sneak peek left) will hit showrooms next month for a manufacturer's suggested retail price of $36,495 for the two-door model and $40,070 for the four-door (Jeep Wrangler Unlimited) model, not including destination fees. Regular 2012 Wrangler models start at $22,045.

The vehicle -- available in black or bright silver – features MW3 stitchings; a unique "power-dome" hood; added Mopar accessories, including winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door; among other special edition features.

"With its renowned, rugged capability and unique military heritage, the iconic Jeep Wrangler is a natural fit into 'Call of Duty: Modern Warfare 3,'" said Mike Manley, Jeep Brand president and CEO. "Our partnership with Activision allows us to expose the Jeep Wrangler to new set of consumers through their extremely popular gaming experience and our latest exciting Wrangler advertising campaign."

Consumers can enter to win the very first 2012 Jeep Wrangler Call of Duty: MW3 Special Edition on the Jeep brand Facebook page.

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2012 Jeep Rubicon Call Of Duty

Source: https://www.mlive.com/auto/2011/11/chrysler_prices_2012_jeep_wran.html